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There’s a big difference between brand consistency and brand uniformity
Product performance or brand story. What’s more important?
Why isn’t a Trampoline called a Bounce-a-line?
The ROI of a good brand story
B2B brands are crap at branding. Discuss.
A picture paints a thousand words
All I know is that I know nothing (Socrates)
Your marketing people need EMPATHY.
Honesty is always the best policy
So your marketing isn’t working? Don’t get down about it. Get to work
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