What’s the key characteristic to look out for when you’re recruiting a marketing bod?
OK, I’ve talked about positioning before. And here I am talking about it again...
So your marketing isn't working as well as you thought? Don't get down about it, get back to work...
Why do jingles work? I bet you have a few running around your head! Here's why...
What is the difference between brand consistency and coherence? This is the difference...
In his book “Reality in Advertising” (1961), Rosser Reeves said this: “Unless a product becomes outmoded, a great campaign will not wear itself out”
It’s a question that many clients ask: Why should I give away my hard-earned knowledge for nothing? Won’t my competitors use it?
What problem are you solving for your customers? If you don’t understand your customer, you’ll fail to deliver a message that resonates.
Hiking 102 miles through the night and within 40 hours in aid of charity is a challenge.
But it’s exactly what staff at the Really Helpful Marketing Company based in Maisemore, Gloucester are doing 11 - 12 June.
Let's all discover how COVID-19 is affecting how businesses approach the marketing of their products and services...