In B2B marketing, successful messaging is often not about narrowing your offering to one single feature or benefit. It’s about capturing the full range of ways you can help your customers succeed.
Yes, there are other Christmas ads this year. Some are funny. Some are sweet. Some will get people talking. But none of them come close to John Lewis. Not this time. This year, they’ve nailed it — both emotionally and strategically.
In B2B marketing, trust and credibility are everything. Customer testimonials, if used in the right way, can have a really positive influence on prospective buyers.
Let’s be honest, a lot of B2B advertising is as dull as ditchwater. Why? Because most B2B creative briefs fail to inspire the creative team. In this article, we reveal the six steps you need to nail, before you even think about briefing the creative work.
According to David Ogilvy, one of the godfathers of advertising, on average, five times as many people read your headline than the body copy. So it follows that if you want to say something important, say it in the headline.
Once upon a time, not so very long ago, there was a big yellow book. It was very, very popular. Businesses everywhere flocked to be in it. So what happened?
We’ve all been there. That awkward moment when a prospect asks for your website link, and you feel the need to apologise for it. If you're embarrassed to share your website, this blog is for you.
