Hiking 102 miles through the night and within 40 hours in aid of charity is a challenge.
But it’s exactly what staff at the Really Helpful Marketing Company based in Maisemore, Gloucester are doing 11 - 12 June.
Consumers are bombarded with marketing messages every day, whether it’s via our work activities or downtime at home. It's a widely quoted figure that people come into contact with at least 5,000 brand messages a day.
When you’re coming up with a name for a new brand or business, don’t over-think it. Instead, really focus on your positioning – what qualities do you want you prospective customers to associate with your brand?
There’s a tendency, particularly in B2B marketing, and even more so in professional services marketing, to play it safe. Most ‘advertising’ from professional services firms is bland, turgid stuff.
Investing money in marketing during a recession is never an easy decision to make. But it's true that businesses that come out of recessions ahead of the competition are the ones who’ve continued to invest in their brand and their pipeline.
