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Good ads speak to customers about what’s important to them, delivering to the things they care about, offering solutions to their problems and giving them what they expect. But a REALLY good ad does way more than that.
Mnemonics are devices or systems that help us organise, retain and remember information, by making recall easy. Want your ads to work? Then you need to understand mnemonics.
We’re talking Unique Selling Propositions. A concept that’s pretty well known, almost universally. But do you really know why they’re so important and how they work?
Even in the best of times, deciding how much to invest in marketing can be a tricky call. In this blog we explore how SMEs should approach marketing investment when the landscape is far from certain.
Clearly that headline is only there to grab attention, it’s not an idea we’d genuinely entertain at The Really Helpful Marketing Company. But what role should humour play in B2B marketing communications? That’s an interesting question.
Marketing in four steps
I was reading Seth’s Blog recently and came across this little gem of a post from a few years back – it really gets to the heart of how to be successful in marketing, so give it a read – and the great news is, it’s not very long!
As marketers, we’d like to think that we’re in control of our own brand narrative. But reality (and human nature) dictates that we’re not. So, when customer perception of our brand is not what we want it to be, what can we do about it?