Our news Date Name Desc Asc 25 May 2022 Your marketing people need EMPATHY. By RHM What’s the key characteristic to look out for when you’re recruiting a marketing bod? 0 19 May 2022 Honesty is always the best policy By RHM OK, I’ve talked about positioning before. And here I am talking about it again... 0 10 May 2022 So your marketing isn’t working? Don’t get down about it. Get to work By RHM So your marketing isn't working as well as you thought? Don't get down about it, get back to work... 0 6 May 2022 Why are jingles so effective? By RHM Why do jingles work? I bet you have a few running around your head! Here's why... 0 28 April 2022 Is your brand consistent, but not coherent? By RHM What is the difference between brand consistency and coherence? This is the difference... 0 21 April 2022 A great campaign won’t wear itself out By RHM In his book “Reality in Advertising” (1961), Rosser Reeves said this: “Unless a product becomes outmoded, a great campaign will not wear itself out” 0 30 March 2022 Should you give away knowledge for free? By RHM It’s a question that many clients ask: Why should I give away my hard-earned knowledge for nothing? Won’t my competitors use it? 0 24 March 2022 Delivering messages that resonate By RHM What problem are you solving for your customers? If you don’t understand your customer, you’ll fail to deliver a message that resonates. 0 Load More
