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Posts by RHM

Young boy in glasses and a blue bow tie beside the words Your value proposition in 10 steps

10 tips for creating your B2B value proposition

Blue colored megaphone standing out from the crowd

Why positioning (not performance) is the real long game in B2B marketing

John Lewis logo over a cosy living room with a lit Christmas tree

Love lives here: Why John Lewis have already won Christmas

5 ways to leverage customer testimonials for B2B credibility ft

5 ways to leverage customer testimonials for B2B credibility

Six steps to achieving B2B advertising gold ft

6 steps to achieving B2B advertising gold

Advertising headlines blog hero

What’s the secret to writing great advertising headlines?

Why does your content strategy suck hero

Why does your content strategy suck?

Website Redesign Hero

7 signs your B2B website needs a redesign (and what to do about it)

Shoppers outside a red and white gift-wrapped shop window from the 2024 John Lewis Christmas advert

The 2024 John Lewis Christmas ad. Worth waiting for?

Person holding up a biscuit iced like the smiling poo emoji

Is your brand mostly bullshit?

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