We all don’t want to feel that we’ve been left behind. And we perhaps feel uncomfortable when we think we’re going to miss an opportunity.
It’s an idea that’s used by marketers the world over. Browse hotels on booking.com and you’ll be told how many other people have looked at the room, that your dates are popular, that this hotel is in high demand. All intended to get us to take action, to push consumers through the sales funnel – faster.
But marketers are susceptible to FOMO too. We look at our competitors and see that they’re active on social media. We assume they know something we don’t, and so we do the same thing. We keep throwing content out there. And we hashtag the hell out of it.
But how much of it is valuable to our target audience? How much engagement do we get? Is your content a ‘must read’? And who is your audience? Who are your followers? How are you attracting new followers? New prospects? How are you leading them through the sales funnel? We need to ask ourselves what role content plays in our wider marketing strategy. Does your social media marketing have a clear purpose? Or are you mechanically churning out content because you’re worried that you’re not keeping up with the Jones’?
Is FOMO clouding your judgement? If it is, then get in touch today.