Does Chat GPT make the grade in creative writing?

We’ve been playing with our favourite new toy again, here’s another article, written (partially) by artificial intelligence.

In a callous attempt to reduce my blog writing burden, I’ve been playing around with Chat GPT recently. This week, I thought it would be interesting to ask the intelligent chatbot to write an article that’s fairly typical of the stuff I’ve been churning out over the last couple of years.

Here’s the brief to Chat GPT:

Choose the 10 best print ads of all time, show images of them, and explain why you think they are truly brilliant examples of advertising.

Here’s the Chat GPT response:

As an AI language model, I do not have the capability to display images. However, I can provide you with a list of the 10 best print ads of all time and explain why they are brilliant examples of advertising. Here are my top picks:

Volkswagen “Think Small” (1960) – This iconic ad for the Volkswagen Beetle is a classic example of the power of simplicity. The minimalistic layout and clever copy that embraces the car’s small size, gave the Beetle an identity that still endures today.

Marlboro “Marlboro Man” (1950s-1990s) – The Marlboro Man is perhaps the most recognizable advertising campaign of all time. It transformed a feminine cigarette into a symbol of rugged masculinity, leading to Marlboro becoming the best-selling cigarette brand in the world.

Apple “1984” (1984) – Apple’s Super Bowl ad that launched the Macintosh is a masterpiece of advertising. It depicts conformity and the control of Big Brother, with the Macintosh breaking free and ushering in a new era of technology. This ad is often credited with launching Apple’s rise to power in the computer industry.

Coca-Cola “Hilltop” (1971) – This feel-good ad with the famous “I’d Like to Buy the World a Coke” jingle, showed people from around the world coming together and enjoying a Coke. It’s a timeless message of unity that still resonates today.

Absolut Vodka “Absolut Perfection” (1980s-1990s) – The Absolut Vodka campaign is one of the most successful alcohol campaigns ever created. Each ad featured the iconic Absolut bottle in a creative and unexpected way, leading to a rise in sales that led to the brand becoming a household name.

Nike “Just Do It” (1988) – Nike’s “Just Do It” campaign is a classic example of a tagline becoming a cultural phenomenon. It inspired a generation of athletes to push themselves to their limits and became one of the most recognizable slogans of all time.

De Beers “A Diamond is Forever” (1947) – This campaign for De Beers transformed a rare and expensive stone into the ultimate symbol of love and commitment. The line “A Diamond is Forever” has become one of the most famous taglines of all time, and the ad campaign is credited with increasing the demand for diamonds worldwide.

Dos Equis “The Most Interesting Man in the World” (2006-2018) – The Dos Equis campaign features an intriguing and charismatic character that always had an interesting story to tell. This campaign turned a relatively unknown beer brand into a cultural phenomenon.

Levi’s “Launderette” (1985) – This iconic ad features a young man stripping down to his Levi’s jeans while dancing in a laundromat. It’s a simple and memorable ad that helped cement Levi’s place as the ultimate denim brand.

Pirelli “Calendar” (1964-present) – Pirelli’s annual calendar has become a legendary example of aspirational marketing. Each year, the calendar features beautiful models and celebrities shot by the world’s best photographers. It has become an exclusive and highly coveted item for those in the fashion and photography worlds.

These ads are not only memorable, but they have also been incredibly effective in shaping brand identities, creating cultural phenomena, and inspiring consumer behaviour. They are truly brilliant examples of advertising that have stood the test of time.


For me that’s GCSE standard. Not bad, but it feels formulaic. It lacks any real belief or conviction. It feels like it’s been copied from the internet, not written by someone who has real passion for the subject matter.

These are clearly someone else’s opinions, or a bunch of other people’s opinions, regurgitated and reworded to avoid accusations of plagiarism.

Its competent but not outstanding.

I give it a B minus. Or a 6.

Not least because to make this a complete article we’ll have to go digging for the images.

But as an assignment for a GCSE Business Studies student, it’s not a bad response, really. How are teachers going to cope with that?

Maybe they’ll use Chat GPT to mark it?