Complete Utilities


In 2019, Complete Utilities was ranked as one of the fastest growing companies in the UK, having seen a 77% growth in profits, largely fueled by the demand for fibre optic infrastructure. With a plan to continue that growth and compete with the bigger players in the market, the business wanted to re-vamp their identity to present a more professional and dynamic brand.


Complete Utilities


Civil Engineering

Project Scope

Brand development + Web design + Outsourced marketing

Through stakeholder workshops and a series of staff and customer interviews, we developed a clear message to market which centered on the ‘can do’ attitude displayed throughout the business. With logo change out of the question due to budgetary constraints in refreshing livery, we set about delivering a new, bolder and brighter brand identity – plus a new, dynamic website and a suite of brochureware and sales collateral. For the brand re-launch period we also ran their social media programme, achieving huge increases in reach and engagement.

Footnote: Sadly, during the pandemic, Complete Utilities suffered cash flow issues and were forced into administration in November 2021.

Brand Book
Sector Brochures