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goldfish
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By RHM Branding Strategy Uncategorised

19 Dec: A bigger challenge than impressing a goldfish

Consumers are bombarded with marketing messages every day, whether it’s via our work activities or downtime at home. It's a widely quoted figure that people come into contact with at least 5,000 brand messages a day.
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cafe-owner
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By RHM Branding Strategy Uncategorised

17 Dec: Will we see a healthy 2021?

Our recent survey attracted respondents from a wide range of businesses from SMEs through to corporates, across a range of industries.
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brand-identities
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By RHM Branding Strategy Uncategorised

06 Nov: What’s in a name?

When you’re coming up with a name for a new brand or business, don’t over-think it. Instead, really focus on your positioning – what qualities do you want you prospective customers to associate with your brand?
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Picture894
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By RHM Branding Strategy Uncategorised

02 Nov: Stop being turgid

There’s a tendency, particularly in B2B marketing, and even more so in professional services marketing, to play it safe. Most ‘advertising’ from professional services firms is bland, turgid stuff.
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runner-blocks
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By RHM Marketing Strategy Uncategorised

29 Oct: Still on the blocks?

Investing money in marketing during a recession is never an easy decision to make. But it's true that businesses that come out of recessions ahead of the competition are the ones who’ve continued to invest in their brand and their pipeline.
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paolo-candelo-53B17GiIhTA-unsplash
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By RHM Marketing Strategy Uncategorised

18 Sep: Le Tour de Marketing

I’m no cyclist. I don’t look hot in Lycra. But as a marketer, there’s a lot to learn from the idea of MARGINAL GAINS.
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cow-looking
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By RHM Marketing Strategy Uncategorised

05 Sep: Don’t stare at the herd. Get up close with the cow.

Good marketing starts with an understanding of the customer need. The more tightly you define your audience, the easier it is to understand what’s important to them and predict how they’re likely to behave.
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matt-seymour-69zVsGRejY4-unsplash
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By RHM Marketing Strategy Uncategorised

25 Aug: Lockdown passed you by?

Remember when holidays seemed to go on forever? Well, this year – with lockdown and self-isolation etc. the summer has been a VERY long one.
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“In our factory, we make lipstick. In our advertising, we sell hope.” – Peter Nivio Zarlenga
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By RHM Uncategorised

30 Jul: “In our factory, we make lipstick. In our advertising, we sell hope.” – Peter Nivio Zarlenga

You don’t deliver a product. You don’t deliver a service.
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Astronaut with lights reflecting in helmet visor
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By RHM Uncategorised

27 Jul: Can you predict the future?

An observation from the anthropologist Margaret Mead
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