Consumers are bombarded with marketing messages every day, whether it’s via our work activities or downtime at home. It's a widely quoted figure that people come into contact with at least 5,000 brand messages a day.
Our recent survey attracted respondents from a wide range of businesses from SMEs through to corporates, across a range of industries.
When you’re coming up with a name for a new brand or business, don’t over-think it. Instead, really focus on your positioning – what qualities do you want you prospective customers to associate with your brand?
There’s a tendency, particularly in B2B marketing, and even more so in professional services marketing, to play it safe. Most ‘advertising’ from professional services firms is bland, turgid stuff.
Investing money in marketing during a recession is never an easy decision to make. But it's true that businesses that come out of recessions ahead of the competition are the ones who’ve continued to invest in their brand and their pipeline.
I’m no cyclist. I don’t look hot in Lycra. But as a marketer, there’s a lot to learn from the idea of MARGINAL GAINS.
Good marketing starts with an understanding of the customer need. The more tightly you define your audience, the easier it is to understand what’s important to them and predict how they’re likely to behave.
Remember when holidays seemed to go on forever? Well, this year – with lockdown and self-isolation etc. the summer has been a VERY long one.
30 Jul: “In our factory, we make lipstick. In our advertising, we sell hope.” – Peter Nivio Zarlenga
You don’t deliver a product. You don’t deliver a service.
