What’s the key characteristic to look out for when you’re recruiting a marketing bod?
OK, I’ve talked about positioning before. And here I am talking about it again...
So your marketing isn't working as well as you thought? Don't get down about it, get back to work...
Why do jingles work? I bet you have a few running around your head! Here's why...
What is the difference between brand consistency and coherence? This is the difference...
In his book “Reality in Advertising” (1961), Rosser Reeves said this: “Unless a product becomes outmoded, a great campaign will not wear itself out”
It’s a question that many clients ask: Why should I give away my hard-earned knowledge for nothing? Won’t my competitors use it?
What problem are you solving for your customers? If you don’t understand your customer, you’ll fail to deliver a message that resonates.
Consumers are bombarded with marketing messages every day, whether it’s via our work activities or downtime at home. It's a widely quoted figure that people come into contact with at least 5,000 brand messages a day.
Our recent survey attracted respondents from a wide range of businesses from SMEs through to corporates, across a range of industries.