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What’s the key characteristic to look out for when you’re recruiting a marketing bod_
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By RHM Branding RHM News Strategy

25 May: Your marketing people need EMPATHY.

What’s the key characteristic to look out for when you’re recruiting a marketing bod?
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Honesty is always the best policy.
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By RHM Branding RHM News Strategy

19 May: Honesty is always the best policy

OK, I’ve talked about positioning before. And here I am talking about it again...
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So your marketing isn’t working_ Don’t get down about it. Get to work
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By RHM Branding RHM News Strategy

10 May: So your marketing isn’t working? Don’t get down about it. Get to work

So your marketing isn't working as well as you thought? Don't get down about it, get back to work...
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Why do jingles work_ Here's why…
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By RHM Branding RHM News Strategy

06 May: Why are jingles so effective?

Why do jingles work? I bet you have a few running around your head! Here's why...
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The difference between brand consistency and coherence…
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By RHM Branding RHM News Strategy

28 Apr: Is your brand consistent, but not coherent?

What is the difference between brand consistency and coherence? This is the difference...
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A great campaign won't wear itself out
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By RHM Branding RHM News Strategy

21 Apr: A great campaign won’t wear itself out

In his book “Reality in Advertising” (1961), Rosser Reeves said this: “Unless a product becomes outmoded, a great campaign will not wear itself out”
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If you don’t help your customer, someone else will
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By RHM Branding RHM News Strategy

30 Mar: Should you give away knowledge for free?

It’s a question that many clients ask: Why should I give away my hard-earned knowledge for nothing? Won’t my competitors use it?
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Delivering messages that resonate
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By RHM Branding RHM News Strategy

24 Mar: Delivering messages that resonate

What problem are you solving for your customers? If you don’t understand your customer, you’ll fail to deliver a message that resonates.
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goldfish
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By RHM Branding Strategy Uncategorised

19 Dec: A bigger challenge than impressing a goldfish

Consumers are bombarded with marketing messages every day, whether it’s via our work activities or downtime at home. It's a widely quoted figure that people come into contact with at least 5,000 brand messages a day.
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cafe-owner
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By RHM Branding Strategy Uncategorised

17 Dec: Will we see a healthy 2021?

Our recent survey attracted respondents from a wide range of businesses from SMEs through to corporates, across a range of industries.
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