Investing money in marketing during a recession is never an easy decision to make. But it's true that businesses that come out of recessions ahead of the competition are the ones who’ve continued to invest in their brand and their pipeline.

I’m no cyclist. I don’t look hot in Lycra. But as a marketer, there’s a lot to learn from the idea of MARGINAL GAINS.

Good marketing starts with an understanding of the customer need. The more tightly you define your audience, the easier it is to understand what’s important to them and predict how they’re likely to behave.

Remember when holidays seemed to go on forever? Well, this year – with lockdown and self-isolation etc. the summer has been a VERY long one.