Consumers are bombarded with marketing messages every day, whether it’s via our work activities or downtime at home. It's a widely quoted figure that people come into contact with at least 5,000 brand messages a day.
Our recent survey attracted respondents from a wide range of businesses from SMEs through to corporates, across a range of industries.
When you’re coming up with a name for a new brand or business, don’t over-think it. Instead, really focus on your positioning – what qualities do you want you prospective customers to associate with your brand?
There’s a tendency, particularly in B2B marketing, and even more so in professional services marketing, to play it safe. Most ‘advertising’ from professional services firms is bland, turgid stuff.
It’s not always easy to do.