Helping Principality to appeal to hearts and minds

Principality is the UK’s sixth largest building society with a network of 70 branches and agencies across Wales. Proud of its mutual status, the society provides financial products to over 500,000 customers.

By delivering a multi-media campaign that tapped into the concepts of “hiraeth” (look it up) and Welsh pride, we helped Principality to draw on the core strength at the heart of their brand as a platform for a call to action that produced a significant uplift in branch footfall and new savings account openings.

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