Helping Breakthrough Breast Cancer acquire new donors
Breakthrough Breast Cancer (since merged with Breast Cancer Campaign to form Breast Cancer Now) needed to build a cold cash donor programme from scratch, with a limited budget. Their first step was to prove the case for cold direct mail – and they needed to get it right first time.
With our wide-ranging experience of fundraising, direct mail and responsive techniques, we helped Breakthrough develop a control direct mail pack using tried and tested techniques – without losing the emotion and passion of the core brand message.
The result – outstanding campaign performance delivering
an ROI of more than 3:1.
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