Helping Action on Hearing Loss retain new donors

The recruitment of face to face donors is becoming tougher every year, with this method of recruitment experiencing high levels of bad publicity, and extremely highly levels of attrition, with many donors lost before even making a single payment.

Yet behaviour also shows that once a relationship is established, donors recruited through this channel are very loyal.

That’s why it is so important that we quickly communicated the Action on Hearing Loss case for support in a way that new donors could digest and understand – so they could fully appreciate the difference their support will make. Our infographic-based welcome pack did just that.

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