Categories for RHM News

A decade on, what’s still Really Helpful in marketing?

September 24, 2019

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Ten years ago today, the Really Helpful Marketing Company was born. So happy birthday to us!

After working with some of the biggest, and smallest, brands in the UK, it’s perhaps a good time to reflect on what has changed in the world around us.

Although it only seems like yesterday, the country was seemingly crumbling as a result of the 2008 financial crash. Rather than moan, we decided to set up a company designed to help people get more from their marketing budget – it’s what they really needed. A value that we still live and breathe every day.

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“You can’t sell a man who isn’t listening”

September 16, 2019

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Wise words there from Bill Bernbach, arguably the single most influential creative force in advertising history. Wise, because it’s so bloody obvious when you think about it.

It doesn’t matter what you’re selling. It doesn’t matter what industry you’re in. If you want your brand to stand out, then you’ll need a strong positioning. That’s what will make customers sit up and listen.

Positioning is the key to getting your message heard. And the first step is to answer some questions:

1.      What problems do you solve for your customers? What do they worry about?

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It can really pay to stand out from the rest.

September 10, 2019

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The woird is awash with ‘me too’ brands. Simply search for anything online and you’ll be served up with a number of undifferentiated options. So, how the hell are you supposed to make the right choice?

And when it comes to your own company, can you honestly say that your brand really stands out?

If the answer is “no” here are 5 things to consider:

1. Your brand isn’t about what you do well. It’s about what your prospects perceive you can do for them. Always think about your brand from a customer perspective.

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Don’t just start a business, build a brand

September 8, 2019

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“Don’t just start a business, build a brand”.

These are the words words of John Hegarty, advertising guru, and co-founder of The Garage Soho. It’s good advice.

When you start a business, you can have the brightest idea in the world. You can meet a need that’s never been met. But even if your offer has no visible competition now, you can be damn sure that you’ll be fighting for market share soon. Other businesses can (and will) copy ideas, they can exceed service levels and undercut your prices. But a brand can’t be copied. It’s not about the logo,

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How much should you invest in marketing?

September 1, 2019

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Well, the answer is ‘it depends’. Perhasp not what you want to hear, but it’s a fact that no business is the same, so the amount allocated to marketing shouldn’t be either.

It depends on turnover, profitability, business objectives, competitive situation, target audience, brand awareness….

A rule of thumb is that businesses should spend around 5-10% of revenue on marketing. But for those businesses that don’t have their marketing foundations in place this figure is more likely to be 20%. By foundations, we’re talking about things like: Marketing Strategy, Brand, Website.

This is most likely to be relevant for startups,

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Here’s how to deal with #FOMO (Fear of missing out)

August 10, 2019

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We all don’t want to feel that we’ve been left behind. And we perhaps feel uncomfortable when we think we’re going to miss an opportunity.

It’s an idea that’s used by marketers the world over. Browse hotels on booking.com and you’ll be told how many other people have looked at the room, that your dates are popular, that this hotel is in high demand. All intended to get us to take action, to push consumers through the sales funnel – faster.

But marketers are susceptible to FOMO too. We look at our competitors and see that they’re active on social media.

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New positioning for TC Consult

we're tc September 25, 2018

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Getting your marketing communications to stand out from the crowd isn’t always easy. If you’re finding it tough, you need to focus on 3 key things:

1. Your target customers – their needs, their problems
2. Your brand strengths – how your business solves problems and meets customer needs
3. Your competitors – other ways in which the customer might solve their problem

If you understand these 3 crucial elements, then you’re well on your way to creating a positioning statement that summarises why your customer should buy from you, not someone else. Once you’ve got that,

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For better results from your marketing, it pays to do your homework.

homework May 15, 2017

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According to Dr. Philip Kotler (and let’s face it, he knows a thing or two about marketing), “marketing is a terribly misunderstood subject in business circles and in the public’s mind. Companies think that marketing exists to support manufacturing, to get rid of the company’s products. The truth is the reverse, that manufacturing exists to support marketing. The company can always outsource its manufacturing. What makes a company is its marketing offerings and ideas. Manufacturing, purchasing, R&D, finance and the other company functions exist to support the company’s work in the customer marketplace.”

In our experience,

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The biggest marketing challenges for business today.

survey results April 28, 2017

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The Really Helpful Marketing Company has just completed a survey of UK businesses to better understand their approach to marketing and what’s important to them. The results are in, and the findings are revealing.

6 key findings from The Really Helpful Marketing Survey

  1. In our survey, the biggest single “marketing” challenge facing businesses is a lack of time
  2. In 51% of all businesses surveyed, the responsibility for marketing lies with a director or member of staff who also has other responsibilities
  3. More than 31% of businesses surveyed do not have a recognised internal marketing function
  4. 30% of businesses do not use any external suppliers to help deliver marketing activity
  5. Over 56% of businesses surveyed do not have an up-to-date,

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