September 25, 2018 12:32 pm
Getting your marketing communications to stand out from the crowd isn’t always easy. If you’re finding it tough, you need to focus on 3 key things:
1. Your target customers – their needs, their problems
2. Your brand strengths – how your business solves problems and meets customer needs
3. Your competitors – other ways in which the customer might solve their problem
If you understand these 3 crucial elements, then you’re well on your way to creating a positioning statement that summarises why your customer should buy from you, not someone else. Once you’ve got that,
May 15, 2017 2:01 pm
According to Dr. Philip Kotler (and let’s face it, he knows a thing or two about marketing), “marketing is a terribly misunderstood subject in business circles and in the public’s mind. Companies think that marketing exists to support manufacturing, to get rid of the company’s products. The truth is the reverse, that manufacturing exists to support marketing. The company can always outsource its manufacturing. What makes a company is its marketing offerings and ideas. Manufacturing, purchasing, R&D, finance and the other company functions exist to support the company’s work in the customer marketplace.”
In our experience,
April 28, 2017 2:04 pm
The Really Helpful Marketing Company has just completed a survey of UK businesses to better understand their approach to marketing and what’s important to them. The results are in, and the findings are revealing.
6 key findings from The Really Helpful Marketing Survey
- In our survey, the biggest single “marketing” challenge facing businesses is a lack of time
- In 51% of all businesses surveyed, the responsibility for marketing lies with a director or member of staff who also has other responsibilities
- More than 31% of businesses surveyed do not have a recognised internal marketing function
- 30% of businesses do not use any external suppliers to help deliver marketing activity
- Over 56% of businesses surveyed do not have an up-to-date,
March 27, 2017 2:07 pm
In our recent marketing survey, we found that many businesses are using a multitude of media to communicate with their customers and prospects – from social media, blogging and email marketing to events, telemarketing and direct mail. That’s a lot of things to keep on top of, especially when you couple this with the actual running of a business or a team! And with over a half of businesses stating that they don’t have a fully up-to date marketing plan in place, it’s easy to see that many companies may be missing opportunities to acquire and keep more customers – resulting in lost sales and slower growth.
March 23, 2017 2:13 pm
The Really Helpful Marketing Company recently conducted a survey of UK businesses and their marketing activities. We asked what activities formed their marketing media mix – the results show clearly that whilst digital media rules, there is still a place for more “traditional” methods of engaging target audiences.
The survey clearly shows Social Media and Content marketing to be the most widely used marketing channels across businesses of all sizes. Other digital channels including Email marketing and SEO also feature strongly, particularly for larger businesses.
The results are reflective of wider trends in media usage, which in recent years has seen a continued decline in the use of traditional printed media and an upsurge in digital marketing.
March 22, 2017 10:16 am
Thanks to great teamwork by The West Brom and The Really Helpful Marketing Co. we’ve launched yet another stand-out brand. At The Really Helpful Marketing Company we care about more than just design and content – we spend as much time delving into the insight. We understand what customers want most, and how our clients are best placed to serve them. It’s only then can you truly bring a brand to life, and to help it stand out from the rest. The West Brom has already witnessed a great response to its initial campaigns, so perhaps we could really help you too –
December 21, 2016 2:25 pm
The new Everywoman website and associated iOS and android apps are live and we’ve already received some great feedback.
What’s more their members can now benefit from the learning and development they provide while on the move. So, If you’re thinking of ways of getting closer to your members or customers no matter where they are, we could really help.
November 1, 2016 2:27 pm
Take part in the Really Helpful Marketing Survey 2016 for your chance to win fine wines worth £250.
Why not help us find out what matters to you by taking part in our survey? It only takes a few minutes and you could really help us – we believe it’s imperative to understand what our customers need, to ensure we’re always in the best possible position to support them.
As the marketing world continues to change in the face of major economic and technological developments, we’re keen to establish a deeper understanding of the challenges people in business face today,
August 16, 2016 2:31 pm
We’ve just developed a new iOS and Android app for Everywoman – the number one network for women in business around the world, working alongside businesses like Nat West, ASDA and IBM. And they’re really happy with it.
Not only do members have the necesary tools to help develop their working lives and careers from a desktop computer at home or at work, but they can now access the vast array of support available from the organisation – while they’re on the move.
If you’d like to find out how an app could help your business or orgnaisation get in touch with Gareth at reallyhelpfulmarketing.co.uk today.
July 1, 2016 7:33 pm
We’ve been testing different propositions in the field to help MQ: Transforming Mental Heath Through Research to understand what messages resonate with supporters. Click here to find out more about how we could help your cause.